designchicagomag.com 74 DESIGN CHICAGO THE MART 1950 - International Expansion Following World War II, Pierre Frey set out to conquer the American market, while the maison also experienced strong growth across Europe. The company quickly established itself as one of the great French names in upholstery textiles. 1969 - A New Impulse Patrick Frey joined the company and later assumed artistic leadership. With a strong product vision and international outlook, he helped modernize the company by developing showrooms, strengthening communication, and building a global presence. 1976 - The Comité Colbert Maison Pierre Frey became a member of the Comité Colbert, the association of French luxury houses promoting excellence in craftsmanship and culture worldwide. CLOCKWISE FROM TOP: PHOTOGRAPHY BY ETHAN HERRINGTON, PHILLIPE GARCIA, ETHAN HERRINGTON.