adbuilding.com A&D Building DESIGN NYC 35 Gaetano Pesce’s Up Series armchair is a metaphor for the female fi gure: endowed with a womb, yet is a prisoner. LA DOLCE Vita WRIT TEN BY DEBORAH L. MARTIN B&B ITALIA CELEBRATES 60 YEARS OF STORIED DESIGN INFLUENCE. here are brands that follow trends and brands that set them. B&B Italia has spent the past 60 years defi ning modern design, and creating award-winning forms with internationally renowned designers, architects, and creatives. To mark this auspicious anniversary, and the brand’s return to Salone del Mobile, Piero Gandini, CEO of B&B Italia and executive chairman of Flos B&B Italia Group, commissioned Nova Express to produce a special issue of their magazine, as well as an exhibit tracing 60 years of great design during the Milan fair. Both the exhibit and the magazine, T titled Before & Beyond, illustrate perspective on a complex and multifaceted history of products, experiments, projects, marketing, and stories. From Oliviero Toscani’s bold advertisements for Mario Bellini’s Le Bambole to the new cinematic campaign by Carina Frey and Stefanie Barth, the magazine and the exhibition travels through diff erent eras, combining visions and archival materials in a narrative that ultimately returns to a simple, yet diffi cult to implement, principle: creating beautiful and enduring design objects in collaboration with some of the most brilliant minds of yesterday and today. ■ 34 DESIGN NYC A&D Building adbuilding.com Tufty-Time, by Patricia Urquiola, has become the choice of designers everywhere who want a dramatic statement piece that earns top marks in comfort and style. Left to right: Architect Vico Magistretti with graphic designer and artist Enrico Trabacchi, designer of B&B Italia’s brand identity, and the brand’s founder, Piero Ambrogio Busnelli. The Alanda coff ee table, originally designed by Pablo Piva in the 1980s, was reissued in 2018 in tribute to the great architect who passed away in 2017. In 1979, Antonio Citterio and Paolo Nava designed the iconic Diesis sofa.