16 DESIGN CHICAGO THE MART designchicagomag.com Keilhauer has expanded its presence at THE MART with its newly designed, 13,000-square-foot showroom featuring new and ongoing commercial furniture collections, including the debut of Etta, designed by Yabu Pushelberg. The new showroom has as its theme “Translating Design Intent through Light,” and centers around a visitor experience enhanced by the award- winning lighting design of David B. Seide, of Defined Space Inc. The project was a collaboration between the team at Keilhauer, Defined Space, Bushman Construction, and the architects and interior designers at LG2 Montreal and ZWA Chicago. Introduced at NeoCon 2026, Seide presented his concept, “Lighting as the Silent Collaborator in the Design Experience,” and the showroom affords visitors the opportunity to experience the importance of lighting in person. For more information on the work of Defined Space, Inc, visit definedspace.com. photography by david b. seide, defined space inc. Momentum’s new showroom concept, Shaped by Many, reimagines the commercial showroom as an immersive environment centered on craft, culture, and community. Inspired by the “Kintentional” design movement, the showroom is organized into six distinct neighborhoods that explore how sound, movement, materiality, and color shape human connection and well-being. Through layered compositions of textiles, wallcoverings, acoustics, and architectural systems, the showroom creates a series of experiential spaces, including a hi-fi lounge, sound bar, and a med spa-inspired area, telling collective stories while reflecting Momentum’s evolution into a comprehensive interiors solutions provider.